All work
Project 21 of 29
Renault Group
E-reputation: web dashboard and mobile app
A web app and a mobile app that track Renault Group’s reputation and public sentiment in real time.
- Client
- Renault Group
- Year
- 2023
- Type
- Web app, Mobile, Internal tool
Context
Renault Group wanted to track its reputation in real time. The CEO and other executives needed immediate access to how the public sees the group, with detailed sentiment analysis.
Approach
We built a web app and a mobile app. Posts and articles about the group and its brands land in a single feed. The dashboard turns them into statistics, real-time charts and a sentiment score, and reports go out automatically or on demand.
What we built
- Feed of posts and articles about the group
- Tracking by brand: Renault Group, Dacia, Mobilize, Renault-Nissan-Mitsubishi
- General report: mentions, comments, articles and growth
- Sentiment analysis, a score from −5 to +5 and a breakdown by source
- Real-time charts and a hashtag cloud
- Automated and manual reports: weekly, crisis alert, newsletter
- Favourites to keep important posts
In pictures
On mobile
Outcomes
- The platform played a decisive part in winning the pitch.
Something similar in mind?
One conversation is enough to tell you whether this approach fits your case, and what it involves.