Project 16 of 29
Mayfair Watches
Website and CMS for a luxury watch brand
A Webflow site for a luxury watch brand, with a CMS where the team publishes its own products, articles and offers.
- Client
- Mayfair Watches
- Type
- Website
- Duration
- 3 weeks
Context
Mayfair Watches sells prestige watches on the African market. The brand wanted a website true to its values and its image. It also had to be able to grow the site on its own, adding blog articles, resources and new products over time.
Approach
We started from the brand guidelines and designed a clean, airy site where fine lines set off the photography. The site runs on Webflow, whose clean HTML and CSS supports search rankings. Products, articles and offers all live in the Webflow CMS. At handover, we trained the team on the editor.
What we built
- Brand website built on the existing brand guidelines
- Home page with a call to book an appointment
- “Watch of the month” section with the piece’s specifications
- Journal Mayfair: blog articles published from the CMS
- CMS collections for products, articles and offers
- Training for the team on the Webflow editor
Stack
- Webflow
- Webflow CMS
In pictures
Outcomes
- The team updates its site in-house, without going through developers.
Something similar in mind?
One conversation is enough to tell you whether this approach fits your case, and what it involves.