Project 14 of 29
E.Leclerc
Advent calendar of December offers
An Advent calendar for E.Leclerc shoppers: each date reveals an in-store offer, in a festive visual.
- Client
- E.Leclerc
- Type
- Website
- Duration
- 2 weeks
Context
E.Leclerc asked us to create an Advent calendar for its customers. Each offer needed an eye-catching visual with the feel of the end-of-year holidays.
Approach
Each date on the calendar reveals an offer: a trolley of shopping given away every hour on 1 December, a free bottle of wine with €50 spent at the butcher’s counter on the 2nd, 30% back in E.Leclerc vouchers on video games on the 11th. The visuals share one layout: the date in large gold letters, the offer below, the legal notice at the bottom, on a light background scattered with confetti. The 1 December visual is animated: a gift box drops in a shower of confetti.
What we built
- Custom Advent calendar for E.Leclerc customers
- One dated visual per offer, on a shared layout
- Discounts, promotions and festive activities spread across the dates
- Animated 1 December visual: gift box and confetti
Stack
- Webflow
In pictures
Outcomes
- Customers gave the calendar a very warm welcome
- More visitors in store
Something similar in mind?
One conversation is enough to tell you whether this approach fits your case, and what it involves.