Project 25 of 29
Brandt
Brandt Foot: a 2022 World Cup prediction game
A mobile prediction game for the 2022 World Cup, delivered in three weeks, with a Brandt TV to win every day.
- Client
- Brandt
- Year
- 2022
- Type
- Mobile
- Duration
- 3 weeks
Context
Brandt Algérie was launching its Brandt Android TV just as the 2022 World Cup began. The brand wanted a prediction game that would let its customers live the tournament, with a TV to win every day. We had three weeks.
Approach
The game runs on a simple scoring grid: 5 points for the right winner, 10 for the exact score, 10 for the man of the match. Results are published in real time and feed two rankings: the day’s leader wins a TV, and the overall ranking decides who takes the grand prize at the end of the tournament. Players sign in with their Google account.
What we built
- Match predictions: winner, exact score, man of the match
- Player performance forecasts
- Scoring and real-time publication of results
- Daily and overall rankings
- Rewards: a Brandt TV every day and a final grand prize
- Google sign-in
In pictures
On mobile
Outcomes
- Tens of thousands of players took part during the World Cup.
- Launch covered by the Algerian business press (Algérie Eco, 23 November 2022).
Something similar in mind?
One conversation is enough to tell you whether this approach fits your case, and what it involves.