Project 9 of 29
Awane
Website for a feminine hygiene brand
The website of Awane, Faderco’s feminine hygiene brand: product ranges, a stand against period poverty and a forum, in French and Arabic.
- Client
- Awane
- Year
- 2021
- Type
- Website
Context
Awane is the feminine hygiene brand of Faderco, an Algerian hygiene products manufacturer. It speaks to girls and women, and works with the Ministry of Health and Population against period poverty. The website had to present the ranges, carry that commitment and answer younger girls’ questions, in French and Arabic.
Approach
The site keeps the brand’s voice: it addresses readers informally, talks about “ma protection” (my protection) and calls them the Awanies. The home page runs a product carousel, the ranges sorted by use (during periods, every day), the commitment banner, then two entry points: the first-periods section and the forum. A badge points to the Awane app.
What we built
- Navigation: Awanies’ world, range, commitment, shop, search and basket
- Carousels for the pad and panty liner ranges
- Banner on the commitment against period poverty
- First-periods section: body changes, symptoms, menstrual cycle
- Forum for the Awanies
- French and Arabic versions
- Footer: legal information, customer service, FAQ, site map, social media
In pictures
Something similar in mind?
One conversation is enough to tell you whether this approach fits your case, and what it involves.